An authentic miniature football helmet "deal toy" that carries the logos
of both Bear Stearns and Washington Mutual turned out to be the perfect
merchandising solution. As each new deal is completed, the original
recipients of the helmet receive a new commemorative sticker to affix to the
helmet, in much the same way that collegiate football players are awarded
stickers for outstanding performances on the field. This approach keeps
both the item and the concept fresh, and continues to emphasize the success of their ongoing strategic alliance. The recipients have been very enthusiastic about receiving this innovative item, and the camaraderie that has resulted has justified the program many times over.
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